foundation., llc is a brand advisement and communication strategy firm. 

What does that mean?

We believe strong brands begin with a solid foundation anchored in your why.

We work with companies, cities and people to discover their "why," instead of "what," and set you apart from competition.

We passionately align our client's mission with our own.

We use collaborative, 360 degree processes to discover, create and deliver marketing and communication strategies, campaigns and tactics anchored with research, compelling human emotions and, most importantly, your why.

Market entry strategy
Market repositioning
Brand and product development
Engagement strategy and implementation including integrated marketing plans, media relations, social media, external / community relations.

Learn more about our services here.



Gina Morris Tohme, President of foundation.

Gina translates a passion of brand identity and marketing communication into approachable marketing strategies. She has extensive marketing, communication and brand-building experience working with private and public leaders, Fortune 100 brands, global brand agencies, non-profits, professional sports teams, and major entertainment companies including Time Warner Cable, Warner Brothers, Ogilvy & Mather, Goodwill Industries and Cleveland Cavaliers.

 Most recently, she led a powerful brand identity evolution at a city center level with Downtown Cleveland Alliance, a quasi-government organization focused on economic development. She has deep experience working with local and national firms, assisting people and companies in brand messaging, marketing and communication strategy, product positioning and strategic, external partnerships.